There has been a recent trend for global retailers to team up...
There has been a recent trend for global retailers to team up with all sorts of designers and creatives. Why do you believe that this is the case?
I’m not sure why. The idea of piling contents on top of each other to create something more desirable is not something that necessarily happened before. I don’t really have an answer for that, it just happened. I’m not the biggest fan of collaborations. The best situation is if a brand can achieve what it’s looking to achieve without having to attach other names and influencers.
