The “Runaway Carrots Tour, powered by Brooks” is another...
The “Runaway Carrots Tour, powered by Brooks” is another evolution of my previous life experience. Having been a merchandise manager for a touring musician I see a big opportunity with the direct to consumer values of touring. Many contemporary musicians have developed pop-up shops, that are clearly adapted from streetwear. I’d like to adapt “the tour” into the Carrots repertoire, starting with a west coast leg, the “Runaway Carrots Tour, powered by Brooks”. With meet & greets and a mobile pop-up shop at the boutiques that already stock Carrots on the West Coast. I can build on existing personal relationships and directly connect with new customers.
