madeincharlie: Ice Cream Girl’s Creative Director: Vashtie Kola...

By :Anwar Washington 0 comments

Ice Cream Girl’s Creative Director: Vashtie Kola

What are some of your responsibilities as Creative Director for IceCream Girl?

Va$htie: My duties as Creative Director includes connecting the entire collection for the season, coming up with the theme, the reference, designing, figuring out how the product may or may not be marketed and identifying which stores the collection should be involved with. It’s a range of duties. As far as my daily duties, they sort of change day by day, but I spend a lot of my time with my designer. She and I work together and basically come up with ideas, concept and design while always keeping the consumer in mind and understanding who our customer is.

What was it about Icecream Girl that made you feel like you had to be a part of it?

Va$htie: Definitely the heritage of the brand and knowing what Billionaire Boys Club and Icecream have done in the world of fashion. In my mind it’s definitely one of the first brands of its kind that bridged street-culture with skateboarding with music with both high fashion and low fashion. Knowing that heritage and what came out of it was interesting to me. I kind of felt connected to it also. I’ve always felt connected to them as a creative entity that represents a lot of the things I represent. They understood my vision, which I’m very grateful for. They allowed me to do what I see fit for the brand. They’ve given me a lot of creative freedom and they’ve entrusted me with the brand, which means a lot to me. It was a no-brainer when they approached me with the project. It all made sense, and in a way it wasn’t me necessarily doing insane work or me trying to connect the dots. It was all already there. I’m basically designing a collection that I would wear.

Who is the IceCream girl?

Va$htie: The IceCream girl to me is me [laughs]. It’s very easy to design for a brand that kind of matches my own lifestyle and my own interests. When I came up with the concept for the collection it was sort of just modeled after a girl like myself. She’s kind of a tomboy at heart, she’s very interested in being comfortable first and foremost, she obviously has an intricate style, but wants to do it her own way. It’s a girl who is in control of her own life and in control of her own destiny. She’s like the cool girl who everyone wants to be, but she’s also the cool girl that’s aspirational and inspirational and everyone is friends with because she’s that down to earth. So yeah, that’s basically the girl and there are tons of girls like that around the world.

-Life & Times (2013)