madeincharlie: ”For Us By Us On The Low!” LL COOL J wearing a...

By :Anwar Washington 0 comments

”For Us By Us On The Low!”

LL COOL J wearing a FUBU hat in a GAP commercial that’s airing across the country and dropping FUBU in his brief verse. I remember this vividly. This is what Steve Stoute was talking about. Those want the popularity so bad that their OBLIVIOUS to the culture, the marketing, and nothing was subliminal, they was blinded by everything. And the system work. I don’t know who was the stylist for the commercial, nor the creative director, but, if you really think about it, at that time, It’s a huge fumble for GAP if you ask me. This is 1.2 second on the clock and you miss an empty lay-up and lost the game. It’s pretty funny when I look back at it being more older now. FUBU knew exactly what they was doing and probably telling each other: ”Don’t they know L is wearing our hat in there commercial? HA!”.

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