
illroots: READ: THE ILLMORE STORY BY ADESHOLA MAKINDE My funds...


READ: THE ILLMORE STORY BY ADESHOLA MAKINDE
My funds were down, and South by Southwest wasn’t looking like it was an option this year. I mulled it over, and I weighed the pros and cons. I decided to take the leap of faith—I bought a plane ticket to Austin, Texas. I had to experience the spectacle that is SXSW, and most importantly, the legend that is The ILLMORE.