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17
Nov
TOKYO — Move over Pharrell Williams. Music and streetwear impresario Nigo has a new creative partner: Hello Kitty.The designer behind the cult brand A Bathing Ape has just struck a licensing deal with Sanrio, the parent company of Hello Kitty, to develop its Baby Milo character into a range of novelty items and accessories. But the companies’ partnership could conceivably extend well past vinyl tote bags and plush toys. Representatives on both sides indicated — albeit in a half-joking manner — that if the pair take a real shine to each other, Sanrio might even consider investing in the edgy...
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